The wheelman’s essential
The Kuldo is a classic road-trip-style trucker cap from French brand Picture Organic. It’s got a mid-sized profile – not too high at the front compared to some other trucker caps – with an airy recycled mesh back, an embroidered Picture Organic logo on the front, and just the right amount of curve in the bill
- FEATURES
- MATERIALS
- ECO CREDENTIALS
- THE BRAND
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- Mid-profile trucker cap with recycled mesh back
- Adjustable snapback closure
- Embroidered design on the front
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- 98% Organic Cotton
- 2% Spandex
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- Organic Cotton – This product is made from sustainable organic cotton and made responsibly
- Eco Certified – Picture Organic is a certified B Corp, the highest distinction for companies committed to making environmental and social responsibility a core part of their business operations
- Manufactured Sustainably – Renewable and low carbon energies such as solar and wind energy are used to manufacture Picture Organic products
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Picture Organic is the rebellious surf-skate lovechild of its three iconoclastic French founders: Julien, Jeremy and Vincent. The trio are lifelong friends and passionate board-riders of both snow and sidewalk. But they are also eco-conscious entrepreneurs united by a single-minded vision, as well as a determination to beat the odds.
That’s why, right from the start, Picture has always been 100% committed to sustainable, conscious design. It’s about more than just unique designs, rad colours and high-quality apparel – though it is all of those things too. Picture gear is all made from recycled, organic or responsibly sourced materials. And it doesn’t cost the earth either. Prices are controlled to make sure that the products are a viable alternative to conventional industrial production.
Oh, and if you’re wondering about that name, some of you might remember the seminal snowboard movie Picture This, released back in 2008. If not, YouTube it – pristine powder, huge air and a killer soundtrack that’ll take you straight back to that legendary night in that chalet in Chamonix…



















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